Cynthia Lauren Fundraising

Cynthia Lauren approached me for a visual identity with little notion of what she wanted, other than a desire to establish a more formal presence in the world of charity fundraising and a need to comply with her modest “two-color” budget. Her calling card was her most useful tool; it needed to convey her personality in an instant, which was often the length of time she would have to make a first impression at fundraising parties. After an extensive design exploration, the self-proclaimed “Queen of Schmooze” decided on a simple, yet feminine card depicting a calla lily, her favorite flower.