The creative challenge at Wild Planet Toys was to generate individual styles for each of the eleven widely divergent product lines while subtly maintaining a consistent company identity. The practical challenge was to tackle an overwhelming and rapidly-growing workload. The brand design department of Wild Planet was responsible for a great deal more than just toy packages; I also designed and produced advertising, sales collateral, shelf planograms, instruction sheets, posters, catalogs and even the strategic plan.





Graphic Design
Print Production
Environmental Design
Web Design and Production
Project Management
Brand Implementation
Vendor Supervision
Client Management
Proofreading
PowerPoint